Cerado today announced that Inovis, an enabler of B2B communities, has selected Cerado as a solution to better understand the needs of its customers, prospects and the competitive environment.
Inovis chose Cerado to capture and analyze win-loss information from sales deals across various industries and geographies. Using information gathered from sales reps and customers, Cerado will help Inovis identify and tailor its sales approach to be more successful.