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Cerado provides software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.
 
 
We really like these folks:

Doc Searls
PAMA
Hugh McLeod
Inovis
Coghead
Deb Schultz
Social Media Club
The Communicators
Georgia Patrick
Project VRM
Certification Network Group
Paul Greenberg
Yasmin
BlogHer
myCRMcareer
Nancy White
Jake McKee
Lee LeFever
Blue Marble Marketing
David Armano
Jerry Michalski
Adam Shapiro

 What does Cerado do?
Cerado provides five classes of software and services for businesses, organizations and associations, primarily in the areas of marketing, customer relationships and the use of social media for business:
  • Vision and Education
  • Market Strategy Development
  • Planning & Execution
  • Implementation
  • Customer Metrics & Measurement
Each phase above can be contracted individually, or we can provide a comprehensive, end-to-end solution for you.

Who are Cerado's customers?
Cerado has worked with hundreds of organizations over its history. These span a wide spectrum, from startups such as Coghead and SwapThing, to established organizations such as HP and Remedy to associations such as the Professional Aviation Maintenance Association. If your organization has needs in understanding its market, developing marketing plans, learning about social media, or taking theory and turning it into measurable implementation, Cerado can help.

How long has Cerado been in business?
Cerado has been serving customers since 2002, and our principals are battle-tested professionals (both literally and figuratively) who have been creating simple solutions to complex industry problems since the mid 1980's.

What's Cerado's business model?
A combination of professional service fees (both project- and retainer-based) for our service offerings, and subscription based pricing for our software such as Cerado Haystack.

What is Cerado Haystack?
Cerado Haystack is, quite simply, the easiest and fastest way for your organization to take its first measurable steps in using social networking for business.

What are people saying about Cerado?
"[Cerado Haystack's intention] is fundamentally different from those of most social networks. While we generally think of social networks as ways for people to interact with one another within a network, haystacks are more outwardly focused as they are meant to provide visitors with detailed information about people in a particular organization." - TechCrunch

"If you are interested in developing an online community for your business, I highly recommend attending Paul Greenberg and Chris Carfi's two day seminar on 'Social Media & CRM 2.0.' It's a great 101 on how to effectively use of blogs, podcasts, wiki's, and social networks as part of your customer strategy." - Jamie Grenney, Salesforce.com

"Haystack is optimized for business sales solutions, and offers a wiki-style system for members - by offering OpenID support, they join Microsoft, Verisign, AOL, Symantec and Digg as companies that have expressed support for the format. It's good news for consumers: OpenID offers a single login across multiple social networks, meaning less passwords and usernames to remember. It's about giving more control to the user." - Mashable

"It's a powerful tool." - Lynne d. Johnson

"Haystack, is an example of what Don Marti calls 2GI, or 2nd Generation Intermediation. Its a new form of mediation that gets older forms out of the way. It's the shortest distance, for example, between users and the people who create what they use." - Doc Searls

 



 
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