cust19“Being a leading global organization of social media professionals, I didn’t want to do the standard ‘I’m a member’ badge, so we never really offered one. What we were able to create [with Cerado Ventana] is exactly the sort of dynamic, social, informative and valuable group identity we wanted for our members. We are using it to promote the best blog posts from our members, along with our events, a members directory and even a book store featuring books written by our members and other leading social media professionals.

“I think of it as a ‘nano-site,’ a way for us to further our mission of promoting media literacy and sharing best practices across the Web. Working with the Cerado team has been fantastic, there is seemingly very little we can’t do with the product. The next version we will be producing in January is going to be even more robust and will deliver even greater value. I can hardly wait to show it off to our members.

“Some folks think of [Cerado Ventana] as a ’site in a widget.’ We think you will call it ‘cool.’”

- Chris Heuer, Co-Founder, Social Media Club