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 |  |  | Cerado provides services at each step of the customer engagement lifecycle. | ||||||||||
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Cerado helps you better connect with and understand your customers and members in five different ways. The services we provide are: Vision and Education - Customer relationships are changing, radically, as a result of social media and online communities. Cerado provides training, education, and vision workshops to get your organization up to speed, quickly, regarding blogging, social networking and related disciplines. Market Strategy Development - Through combinations of activities such as facilitated workshops and proven services such as Cerado's Competitive Intelligence service, we can both help your organization create a strategy with respect to social media and online communities, as well as arm your field teams with the tools they need to go head-to-head effectively against your competition at a product-by-product level. Planning & Execution - Strategies are turned into results by tactical planning and, more importantly, execution. Cerado can help your organization develop its marketing and community development plans. Implementation - Using Cerado's proven software such as Cerado Haystack, platforms from other market leaders (e.g. TypePad, WordPress), as well as appropriate open-source platforms (e.g. Drupal), Cerado can implement the technology needed to achieve your organization's business goals. Customer Metrics & Measurement - Through services such as win/loss analysis, customer surveys and the ongoing tracking of fact-based metrics over time, we enable your organization to understand why customers and members are selecting your organization vis-a-vis its competitors, and enable your organization to evolve along with its customer base. |
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