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 |  |  | We give your team brutal competitive intelligence. | ||||||||||
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We really like these folks:
Doc Searls |
Available either as a standalone service, or combined with Cerado's other services, Cerado's Competitive Intelligence Service delivers directly into the hands of sales reps timely, pragmatic competitive information that substantially increases their effectiveness against named competitors. Cerado electronically delivers corporate intelligence information in the form of interactive documents that contain, for each competitor,
As this information is constantly evolving, these documents are fully reviewed and revised regularly. In addition to delivering this information to sales in document form, Cerado is the first company to use the emerging technology of podcasting to deliver competitive information to sales professionals by way of MP3 audio files. Cerado's unique offering enables sales and marketing teams to receive and listen to customized competitive information while in the car, while traveling, or anywhere else a portable audio player can be used (great for those times when an individual doesn't have time to read a printed competitive analysis document). Benefits A recent survey sponsored by Cerado showed that 78% of sales reps, marketing professionals, and other executives either 'agreed' or 'strongly agreed' that having improved access to win/loss information would allow them to sell against the competition more effectively, yet only 26% of sales reps have sales tools that provide knockouts that are tailored by competitor - the remaining 74% are using either 'general' differentiators, or are spending time (re-)creating knockouts on a deal-by-deal basis. Add that to the fact that a majority of those competitive intelligence tools are more than one month old (and nearly one-third are more than three months old!) and that 75% of customer case studies are more than one month old, means that reps are being denied the tools and corporate intelligence that will enable them to close more business. Cerado's Competitive Intelligence Service augments standard 'yearly' sales training, and gives the reps on the front line a more timely and relevant connection to market information, ultimately resulting in higher close rates. Interested in learning more about how Cerado can get you up-to-speed on emerging tools that enable you to develop better connections with your customer community? Contact us and we'd be happy to answer any questions you may have. |
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