business blogging

		Live chat by Boldchat Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later.- BusinessWeek For many companies, blogs have become a business staple.- Entrepreneur [Blogs] can be an excellent tool to build relationships and create brand equity.- Inc. POLL: When do you think most companies will have business blogs? Within the next 12 months Within the next 18 months Within the next 24 months Longer than 24 months Never View Results I keep hearing about blogs. What are they? A weblog, or blog, is a community-oriented Web site that invites participation and collaboration between the authors of the site and its readers. Originally used by individuals to keep online journals, blogs have arrived in the business communications mainstream in a big way within the past two years. Do I care? Why? You care about blogs if your organization wants to develop real relationships with customers and wants to do so better than its competitors. Blogs aren’t just a media or PR tool. Business blogs are being used by a variety of industries and companies to circumvent the media and the competition to connect directly with customers. Examples include: GM Vice Chairman Bob Lutz is writing General Motors’ Fastlane blog. SUN Microsystems president Jonathan Schwartz is one of hundreds of employee bloggers. Many niche manufacturers (e.g., Clip-N-Seal) are connecting with their customers via blogs. What kind of blog (or blogs) does your organization need? Check out the Business Blogging Field Guide to see what other companies are doing. Cerado blogs The Social Customer Manifesto AlwaysOn Blog Cerado News Current Headlines from the Business Blog Network Launch is simple, fast and inexpensive—if you focus on the strategy. The technology is the easy part (as important as technologies such as Really Simple Syndication – RSS – and aggregators are to blogging, the technology is not the real issue). We can help with the technology. But to get the most out of a business blogging initiative, your organization needs to also understand the issues around, and develop the answers to, questions such as: What is our business blogging strategy? What are our customers, partners, and competitors doing in this area? What are the opportunities we have? How will we measure the benefits? Who will be involved from our organization? We can enable your organization to successfully navigate this process. Ok, we should be thinking about this. How do we get started? Cerado can help you get smart, fast, on what you need to know to customize how your organization leverages blogs to grow your customer and partner community. Not only can we help you understand the process, we can help you implement the tools and organizational strategy you need to connect with customers more effectively using this new medium. Launch is simple, fast and inexpensive—if you focus on the strategy. Why Cerado? Cerado helps organizations get closer to their customers. Going forward, business blogging is going to be a critical component of the strategy of any organization that really wants to develop real customer relationships (and not just provide CRM lip service). Most importantly, Cerado has experience helping customers solve these issues. To do business blogging correctly, Cerado knows the full set of requirements needs to be addressed: strategy, training, implementation, execution, and continuous improvement. Cerado's business blogging activities are headed up by Christopher F. Carfi, a CEO blogger whose work has appeared in Penton Media, AlwaysOn, and a variety of other online and offline publications. Cerado’s business blogging team also includes Lisa Stone, a journalist, blogger, and strategist who has written for the New York Times, blogged for the Los Angeles Times, and has developed and implemented business blog networks for organizations including ALM|Law.com and Knight Ridder Digital. Download the datasheet Download the Business Blogging Field Guide Find out more about the team behind Cerado with:
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